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Consumer Protection

ZwillGen counsels clients in avoiding deceptive or unfair practices in a range of areas including advertising, marketing, and pricing. We review ad copy, marketing and promotional campaigns; assist clients in developing global email, telephone and text marketing programs in both the B2B and B2C contexts; and provide advice regarding endorsements, testimonials, and influencer campaigns. We also provide guidance regarding compliance with state consumer protection laws governing autorenewing subscriptions and contests. 

ZwillGen represents clients subject to consumer protection investigations or enforcement actions brought by the FTC and state attorneys general, and defends clients in private actions brought under state consumer protection laws. 

Meet the Team

Billing That Works the Way You Do

We aren’t a typical law firm and we don’t bill like one either. We customize our billing practices to fit each client’s needs—building flexibility, transparency, and trust into every engagement. Whether through flat fees, monthly retainers, or competitive hourly rates, we focus on delivering clear value and predictable results, so you can plan confidently and stay focused on what matters most.

  • <h5>MONTHLY RETAINERS</h5>
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    MONTHLY RETAINERS

    We handle all of the legal work in a given area or subject matter for a monthly retainer, which we can adjust upward or downward as the work ebbs and flows.

  • <h5>FLAT/PROJECT FEES</h5>
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    FLAT/PROJECT FEES

    Under this model, we take the risk that we have underestimated the time that needs to be spent. If it takes longer, you still don’t pay more. If we are very efficient, we get the benefit of our efficiency.

  • <h5>COMPETITIVE HOURLY RATES</h5>
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    COMPETITIVE HOURLY RATES

    Because we work collectively to solve your problems, a majority of our attorneys are available for the same hourly rate, except our Fellows and Junior Attorneys who bill at lower rates and are perfect for tasks you don’t want to pay a legal veteran to do.

What clients are saying...

“I always feel like I get a calibrated response from ZwillGen on how to deal with particular types of issues. I think they are a friendly bunch of lawyers and do top notch work in terms of client service.”

–Chambers Respondent

“ZwillGen provides a rapid response, dependability, quality service, and knowledge in the subject matter.”

–Chambers Respondent

“ZwillGen specializes in all things privacy and data security. We use them for all of our privacy litigation and I find their advice to be extremely practical, business-friendly, and easy to implement.”

–Chambers Respondent