ZwillGen counsels clients in avoiding deceptive or unfair practices in a range of areas including advertising, marketing, and pricing. We review ad copy, marketing and promotional campaigns; assist clients in developing global email, telephone and text marketing programs in both the B2B and B2C contexts; and provide advice regarding endorsements, testimonials, and influencer campaigns. We also provide guidance regarding compliance with state consumer protection laws governing autorenewing subscriptions and contests.
ZwillGen represents clients subject to consumer protection investigations or enforcement actions brought by the FTC and state attorneys general, and defends clients in private actions brought under state consumer protection laws.
