Advertising & AdTech
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Don’t Get Lost Finding Your Customers: New Rules For Mobile Geo-Targeting
Precise geolocation data is increasingly being used to “geo-target” consumers’ devices, to serve ads relevant...
Ken Dreifach
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What Privacy and Marketing Counsel Need to Know About Data Onboarding
Data “onboarding”—also called “CRM retargeting,” “CRM onboarding,” or just “audience targeting”—is a relatively new way...
Ken Dreifach
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DAA Rolls Out Long-Awaited “AppChoices” Mobile Opt-Out Solution
The Digital Advertising Alliance (“DAA”) this week rolled out its long-awaited “AppChoices” mobile advertising solution,...
Ken Dreifach
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CA Digital Eraser Law’s Unresolved Ambiguities Make Compliance Tricky
With the fast-approaching compliance deadline of January 1, 2015 and no guidance from the California...
Melissa Maalouf
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CASL “Computer Program” Provisions: Guidance From The CRTC
The Canadian Radio-television and Telecommunications Commission (CRTC) released guidance on Section 8 of Canada’s Anti-Spam...
Roshni Patel
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Safe Harbor for Ad Tech Companies: A Practical Guide
“What happens in Vegas stays in Vegas.” If you’ve ever had to rely on that...
Mason Weisz
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Are You Ready for New Privacy Laws Taking Effect on January 1, 2015?
Halloween is over. Thanksgiving, Black Friday, and Christmas are right around the corner. For many...
Jon Frankel
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Targeting Ads with Health and Medical Data: What Online Platforms Need to Know
You may have noticed more online ads lately related to health and medical conditions—perhaps conditions...
Ken Dreifach
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Do Your Company’s Email Marketing Practices Need to Comply with Canada’s Anti-Spam Law?
The first provisions of Canada’s Anti-Spam Law (“CASL”) take effect on July 1, 2014, imposing...
Jon Frankel
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Want to Place Gambling Ads on Your Website or Network? Then Read This
The recent legalization and licensing of online gambling in New Jersey and Nevada has led...
Ken Dreifach
