Influencer Marketing
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FTC Announces Warning Letters for Violations of Guides for Endorsements and Testimonials
On the heels of the FTC’s updates to its Guides for Endorsements and Testimonials, the FTC...
Anna Hsia, Stacey Brandenburg
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FTC Updates Endorsement Guidance, Clarifying Expectations for Online Disclosures and Influencer Programs
The FTC has updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guides”) and...
Stacey Brandenburg, Kandi Parsons
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FTC Seeks Public Comment on Approach to Influencers, Endorsements, Testimonials, and Reviews
UPDATE: Due to the COVID-19 pandemic, the FTC has extended the deadline to submit comments...
Zach Lerner, Nur Laliji
